Lead Tracking Control & Follow-up

Leeds believes that defining your markets, your market position, and developing highly qualified new business prospects in your markets, is only the beginning of our job. We also help ensure that your qualified new business prospects are tracked through the sales cycle to either a sale or a lost order report defining why a sale has not been made. Services to help your company increase selling effectiveness include:

• defining each step of the sales cycle and accountability points within the sales cycle
• tracking all leads turned over from the program through an integrated system using both our control points and yours
• feedback to enable you to shorten the sales cycle and/or increase selling effectiveness at each step by defining sales "roadblocks" at any point between generation of the initial lead and close of the sale
• decreasing the cost of generating highly qualified leads and tracking this cost on a weekly basis
• sales training for your in-house and field sales personnel to ensure maximum effectiveness in meeting customer/prospect needs before your competition
• territory management - defining total sales potential and performance against potential in geographic areas and industries, as well as measuring sales effectiveness against potential by territory and industry.