There are three stages to establishing an outbound telemarketing or telesales program:         

1.  The Laboratory: During this stage the program is carefully designed and built to meet the marketing and sales culture and requirements of our clients. A documented strategy is developed to reflect the optimum message to key decision makers in the client’s market. This document is the fundamental tool used to train the telemarketer, and is designed to be a self contained learning tool to help ensure the process is repeatable and transferable. Leeds Consulting Group LLC prides itself on 20 years of experience in creating this most important tool. In the laboratory phase, this strategy is tested and modified as required to become a fully functional tool for a production telemarketing operation. This testing is conducted either under Leeds’ supervision at your facility, or by an advanced team of telemarketers who have been associated with Leeds for a number of years.

2.  Production: Once the strategy has been developed, tested and modified for full scale production, it is critical that the program, if not conducted on an in-house basis, be operated in a well controlled and creative environment where it can flourish and grow. It is critical in this stage that the program receive attention from two levels: 1) efficient day to day operation to meet objectives and 2) evaluation from a strategic level to ensure the right markets are being penetrated in an efficient manner and that the right decision makers are being targeted with the best message. Because it is challenging to accomplish both of these functions in a single effort, Leeds Consulting Group LLC LLC uses its senior telemarketing team which has worked together for 7 years to assure that both of these areas are covered in a seamless approach. Thus, our clients receive the proper attention to assure program success from both a practical and strategic standpoint.

3.  Strategic Direction: Once built, proven and in production on an efficient basis, other questions arise: When should I take the program in-house? How can I tap new markets or applications with the program? How can I develop a more efficient means of deploying the program with my field sales people? How can I improve the process, such as integrating emarketing to keep and build present customers, as well as book new customers more efficiently? This is where Leeds Consulting works with you to help move the program in the right direction  to meet your overall objectives. Services included to accomplish this are outlined on the remainder of this site.