Drew Osterman, Vice President of Marketing and Sales for Photo Research
Establishing Outbound Telemarketing
Why In-House Telemarketing?
Is Cold-Calling Really Dead?
It's no mystery. In-house telemarketing costs, statistically, about half the cost of outsourcing. If you're doing the volume to justify it, why not take telemarketing in-house?
Ideal for Tight Economies
With today's tight economic conditions, you need to save costs. Moving your telemarketing program in-house reduces costs, while still offering opportunities for you to virtualize your workforce. It's a win-win situation.When to Go In-House
Taking telemarketing in-house is a multi-step process
Set-Up - establishing the tools, processes, and personnel you need for a successful system. This phase is critically important to obtain the "buy in" of all personnel, including upper management, for the program.
Monitoring - determining metrics, reviewing results, and providing real-time feedback and input to monitor results. Even the best-crafted program will need to be adjusted based on real results. A firm that is familiar with operating successful telemarketing programs can be a real asset in identifying ways to make the program most effective.
Expansion - scaling the program to your needs. This can be much more complex than simply adding staff. Training, management, monitoring, and extension of processes can all be involved.
In-house telemarketing allows you to manage and monitor your staff on your own terms, invest in your own employees, and close the gap between telemarketing and sales managementat a cost less than that of outsourced telemarketing.
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